I offer search engine optimisation services for new and existing websites. SEO services are used to increase awareness of your business of product and drive visitors to your website from search engines like Google, Bing, and Yahoo. Over time I aim to increase website traffic to your website based on a specific list of keywords related to your business through tried and tested SEO techniques. On-page SEO can include keyword analysis, content writing (based on your keywords) or modifying your website structure to comply with search engine recommendations.
Search Engine Optimisation is only beneficial if it is used with a clear marketing strategy; only then can you start to drive visitors to your website and increase sales. SEO needs to be discussed and applied at the very start of the web development process, and careful care and attention is needed when writing your page content if you want to achieve the best possible results.
How does Search Engine Optimisation work?
Search engines are constantly crawling through websites on the Internet looking for relevant content for their users. Search engines (Such as Google, Bing, Yahoo etc) are looking for two main things: websites that are built around their recommendations and websites that have good online authority. I work to ensure your website complies with all search engine recommendations.
What is needed to ensure good Search Engine Optimisation?
This is not an extensive list of SEO good practices, but it gives you an idea of things you need to consider when optimizing your website content.
Keyword Analysis
Keyword analysis is where you review keywords and phrases people use to find your website online. It is important that you use a good selection of relevant keywords within your website.
On-page optimisation
On-page optimisation is where review the content of your website pages to utilize a selection of relevant keywords.
Visitor Behaviour
Using Google Analytics, it’s possible to monitor visitor behaviour on your website to find out:
- What pages are visited the most (and least)
- What areas of the site are the most popular
- What pages are viewed by visitors and how much time they’ve spent viewing the website
- Where the visitors come from (did they come from other websites, Google AdWords or a search engine?)
- How many visitors have viewed your website and how many of those are return visitors
- What links to external websites have been clicked and how often (Requires custom configuration of Google Analytics)
